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Now or Right Now!
This article was written by Dave Clark
US Institute of Languages and is republished here with permission.
In Spanish the word for "now" is ahora (listen).
We are going to talk a little this week about the importance of
ahora. Let's say you are conversing at work with a Spanish
speaking person and you tell them about something that needs to be
done ahora. What will likely happen is that they will get
around to the task in an hour or two or possibly even sometime later
in the day. This can be very frustrating if you need something done
"now." You may wonder why they are taking so long to complete the
task. Understanding this term completely and the culture behind it
will help you avoid frustration and bridge culture gaps that may
exist in this area.
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